Privacy Policy

FarmSense, Inc. (“FarmSense”, “we”, “us”) operates the website at farmsense.io. This policy explains what information we collect when you visit the website or contact us through it, how we use that information, and the choices you have. The FarmSense dashboard and FlightSensor service may be covered by separate terms provided when you sign up.

Information you give us

When you fill in our contact form, email us or call us, we collect the details you provide, such as your name, email address, phone number, farm or company name, and your message. We use this to respond to you and to follow up about FarmSense products.

Information collected automatically

When you browse the website, we and the service providers listed below automatically collect information about your visit using cookies and similar technologies. This includes the pages you view, the links and buttons you click, how far you scroll, how long you stay, the website that referred you, your browser and device type, and your approximate location based on your IP address.

Analytics and tracking tools we use

Google Analytics

We use Google Analytics to understand how many people visit the website, how they find it and which pages and actions are most useful. Google collects this information through cookies on our behalf. You can learn how Google uses information from sites that use its services and opt out with the Google Analytics opt-out browser add-on.

HubSpot

We use HubSpot to manage our contacts and customer relationships. Messages sent through our contact form are stored in HubSpot. HubSpot also sets cookies that record the pages you visit, and if you submit the contact form, that browsing history is linked to your contact record so we can better understand your interests. See HubSpot’s Privacy Policy for more information.

Microsoft Clarity

We use Microsoft Clarity to see how visitors use and interact with the website through usage metrics, heatmaps and session replays, so we can improve it. Clarity collects this information using first- and third-party cookies and similar technologies. Clarity is set up to mask the text you type into forms, so it is not captured in recordings. For more about how Microsoft collects and uses data, see the Microsoft Privacy Statement.

Website hosting

Our website host records basic visit statistics, such as page views and traffic sources, to operate and secure the site.

How we use information

• To respond to your questions and requests.
• To follow up with you about FlightSensors and other FarmSense services.
• To understand how the website is used and to improve its content and design.
• To measure the results of our marketing.
• To keep the website secure and prevent misuse.

How we share information

We share information with the service providers described above, who process it on our behalf to provide their services. We may also disclose information if required by law, to protect our rights or the safety of others, or as part of a merger, acquisition or sale of our business. We do not sell your personal information.

Cookies and your choices

• You can block or delete cookies in your browser settings. The website will still work, but we won’t be able to measure your visit.
• You can opt out of Google Analytics with the opt-out browser add-on.
• If you receive marketing emails from us, you can unsubscribe at any time using the link in the email.
• If you are in the European Economic Area, the United Kingdom or Switzerland, we only use analytics and tracking cookies after you accept them in our cookie banner. You can change your choice at any time with Cookie Settings, which is also in the footer of every page.

Accessing, correcting or deleting your information

You can ask us for a copy of the personal information we hold about you, or ask us to correct or delete it, by emailing info@farmsense.io. We will respond as required by applicable law, including California and European privacy laws where they apply.

How long we keep information

We keep contact information for as long as needed to respond to you and maintain our relationship, or as required by law. Analytics data is kept according to the retention settings of each tool.

Security

We use reasonable measures to protect the information we collect. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Children

The website is intended for agricultural professionals and is not directed to children under 13. We do not knowingly collect personal information from children.

Where information is processed

FarmSense is based in the United States, and information collected through the website is processed in the United States and in other countries where our service providers operate.

Visitors in the European Economic Area, United Kingdom and Switzerland

If you are in the European Economic Area (EEA), the United Kingdom or Switzerland, the following also applies to you under the General Data Protection Regulation (GDPR), the UK GDPR and the Swiss Federal Act on Data Protection.

Who is responsible for your information

FarmSense, Inc., at the address below, is the controller responsible for personal information collected through the website.

Why we use your information (legal bases)

• Analytics and tracking cookies (Google Analytics, HubSpot tracking and Microsoft Clarity): your consent, which you give or refuse in our cookie banner and can withdraw at any time with Cookie Settings.
• Responding to your enquiries and following up about FarmSense products: our legitimate interest in answering requests and developing our business with agricultural professionals, or taking steps at your request before entering into a contract with you.
• Marketing emails: your consent where the law requires it, otherwise our legitimate interest in telling business contacts about our products. You can unsubscribe at any time.
• Security and legal compliance: our legitimate interest in keeping the website secure, and our legal obligations.

Your rights

You have the right to:

• access the personal information we hold about you and receive a copy of it;
• have inaccurate information corrected;
• have your information deleted;
• restrict how we use your information;
• receive your information in a portable format;
• object to our use of your information based on legitimate interests, and to direct marketing at any time;
• withdraw your consent at any time, without affecting the lawfulness of our use before you withdrew it.

To exercise these rights, email info@farmsense.io. We will respond within one month, as the law requires.

Complaints

If you are unhappy with how we handle your information, please contact us first so we can try to help. You also have the right to complain to the data protection authority in the country where you live or work. In the United Kingdom, this is the Information Commissioner’s Office; in Switzerland, the Federal Data Protection and Information Commissioner.

International transfers

Your information is processed in the United States, where FarmSense and our service providers are based. Where the law requires it, these transfers are protected by appropriate safeguards, such as the EU-U.S. Data Privacy Framework (including its UK and Swiss extensions) or the European Commission’s Standard Contractual Clauses.

Changes to this policy

We may update this policy from time to time. When we do, we will change the “Last updated” date at the top of this page.

Contact us

If you have questions about this policy or your information, contact us at:

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